If brand blocking is adopted by a brand with low value, then the brand-block creation wouldn’t increase the sales.Īn important thing to consider is how brand blocking should be arranged? Horizontal or vertical? The horizontal brand block includes arranging all the product of a brand in a horizontal section of the shelf. Brand block merchandising will help merchandising brand having a strong brand value in the market. For example, all products of a soft drink brand can be arranged together in adjacent shelf to form a block or section of a brand. The brand-block technique can be explained as arranging products belong to the same brand together in a place. In this blog let us discuss the merits of using brand block method to improve retail merchandising. The types of block merchandising include color-block merchandising brand-block merchandising. Different strategies to improve visual merchandising include horizontal merchandising, cross-merchandising, color-block merchandising, brand-block merchandising, etc.īlock merchandising is a merchandising method in which product placing is done based on some criteria. There are different ways to enhance visual merchandising by arranging the products in different ways.
In visual merchandising, the products being sold are typically displayed in such a way as to attract consumers from the intended market by drawing attention to the product's best features and benefits.
Visual merchandising is the use and manipulation of sales displays and retail floor plans to boost sales activity.
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